ABOUT ADLIB

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AdLib works with global brands and agencies to deliver personalized and scalable advertising solutions across digital channels.

Their platform supports dynamic creative optimization (DCO) and automates the creative process,
allowing brands to efficiently manage their campaigns while increasing engagement and performance.

They help agencies manage multiple brands simultaneously, offering them significant value.

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What our client say about us

Client’s challenges

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AdLib faced several challenges in expanding its global presence:

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• Initially focused on US accounts but experienced limited success with inconsistent outreach results.
• The outreach strategy required a shift in market focus to higher-performing regions such as the UK, EU, and ANZ to improve engagement and conversions.

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These challenges highlighted the need for a refined, region-specific approach to effectively target the right markets and improve overall performance.

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Solutions

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SalesCaptain implemented the following solutions to help AdLib improve their outreach:

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• Shifted market focus: Moved from targeting US accounts to focusing on high-performing regions such as the UK, EU, and ANZ.
• Prioritized agencies: Targeted agencies with multiple brands, which became a key source of leads and opportunities.
• Optimized messaging: Adjusted cold email and LinkedIn content strategies, tailored to each region’s audience for better engagement.
• Consistent follow-ups: Implemented regular re-engagement campaigns to maintain interest and drive conversions.

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These solutions helped AdLib improve performance and expand globally.

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RESULTS

SalesCaptain delivered impressive results for AdLib:

• 126 demo calls booked with key decision-makers
• 65 deals closed
• Average LTV / Client $80.000